Digital products will be the way plenty of products are going. They’ve been around in the computer business at least since the first computers were produced. And they’ve been available in retail markets since at least CDs became popular (before they were probably technically magnetic tape products).
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But since the internet, they’ve appeared everywhere.
Which means you may be thinking of making your personal digital product or even a range of them.
I’d encourage that – it’s fast, fun and may be profitable!
Probably the easiest digital product to generate can be an audio one.
The program is free – Audacity can be acquired for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I use cancels out background noise and won’t break your budget.
Then all you have to to do is decide what you are going to make your digital product about, write a script or an outline and start recording.
That probably sounds too easy. However in essence that’s all there is to making your personal digital product.
Of course, there are numerous steps inside all of those main parts. Probably the most critical is deciding what you’re going to include in your brand-new product. Generally, you should aim at teaching one thing well for every product you create.
There are a couple of reasons for that:
People generally prefer specific information instead of “jack of all trades” information
It usually commands an increased price
Think about what you pay for in the way of digital products. Whether it’s console and video games, you’ll buy the latest blockbusers, not the compendiums. The same applies to books – you’ll buy a method to lose 7 pounds in seven days much more readily than you’ll buy one which teaches you how to eat a balanced diet without going over the top on calories. Despite the fact that they would probably give you the same end result.
The same applies to your digital product. Find a need – or actually a “want” – and fill it. There’s a crucial difference between needs and wants.
Maybe a third of the populace here in the united kingdom are overweight. But it doesn’t mean they’re all ideal candidates for a digital product teaching them getting healthier.
It is advisable to drill down to those who not only need the info you’re selling but have a large enough need to say “I want that now”.
It’s also a easier sale. So before you may spend time making your digital product, ask yourself whether people will actually want what you’re creating.
Then go ahead and produce it, package it up with a nice sales letter and a download page of some sort.
Then drive traffic to it using articles such as this one, posts on your own website, videos on YouTube. And as many other methods since you can come up with frequently.
Once you start getting some traffic and sales, focus on the two or three methods that are working best. But that’s getting ahead of ourselves – you must actually make your digital product first!
alexjames